Managing Your Web Site
Once your website is out there, an eye should be kept on it. How is the site being used by its visitors? Is the content up-to-date? Can we add more information to popular sections?
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Monitor and Analyze Site Traffic Your internet service provider should provide you with basic reports about the usage of your site, where the traffic originated from, and what types of browsers visitors were using. Various companies offer more sophisticated analyzation tools, which we can put to work for you.
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Update Content One of the most important criteria to attract repeat visitors is to constantly provide new and up-to-date content. Turn your site into an information resource for your customers/clients, and they will come back!
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Verify And Update Links Links to external websites are out of your control. Pages and even sites can change or disappear. Avoid frustration of your site visitors by keeping links up-to-date all the time!
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Respond to Feedback From Site Visitors Site visitors are a great resource for ideas on how to improve your site.
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Deal With Technical Issues Even the best website hosted by the best ISP will have the occasional hiccup. Over the years we have seen a variety of things go wrong, and worked with the ISP’s technical support staff to resolve these issues.
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Mossinger Consulting can manage your site to ensure maximum impact and reliability. |
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Glossary
Hits Every time an element of your web site is downloaded, it is considered a hit. For example, if your home page consists of the page itself and four graphics, every visit to your home page would result in 5 hits. Because the number of total hits on a site says nothing about the frequency of visits, it is recommended to analyze only the hits for the actual pages.
Traffic Traffic describes the amount of visitors who come to your website. The more traffic, the more visitors.
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